Simplicity Media | Canadian Advertising Agency

About

Simplicity Media is a Canadian-headquartered award-winning independent media planning and buying agency. We plan and buy across audio, OOH, connected TV, Social media and Search. Operating out of Toronto, Halifax, and London, England.

CORE CAPABILITIES
Digital Audio & Spotify Direct: Spotify Direct IOs, Ads Manager, custom podcast sponsorships, and sonic branding. We buy directly & via programmatic DSPs.
Digital Out-of-Home (DOOH): Programmatic and direct buys across major Canadian and UK outdoor networks and venue screens.
Connected TV (CTV): Living-room video takeovers (Samsung TV Plus, Roku, Bell, TSN, BVOD).
Paid Social & Search: Performance search and social (Meta, TikTok, YouTube) with custom attribution.
AEO & GEO: AI Engine Optimization & Generative Engine Optimization.
TRANSATLANTIC SPECIALISM (CANADA ↔ UK/EMEA)

We offer a cross-border capability few North American agencies replicate. Canadian brands expanding into the UK get direct access to 98% UK audience reach and media-owner relationships managed locally from Canada. UK enterprises gain a seamless launchpad into North America. Our Halifax base also anchors our Atlantic Canada practice and film production media services.

PROVEN ENTERPRISE TRACK RECORD
Group-wide since 2019: £11M+ ($19M+ CAD) media managed across 413+ campaigns.
Telecom Scale: Managed £2M+ ($3.5M+ CAD) annual media spend for UK MVNO over 4 years.
AAA Gaming Releases: Delivered £1M+ international launch campaigns for SNK Corporation and major global gaming titles.
Cross-Sector Depth: Campaigns across utilities, hospitality, higher education, and public sector accounts.

AWARDS & RECOGNITION
Marketing Week Awards: Campaign of the Year 2024
Netty Awards: Best Digital Campaign Innovation (2024 & 2025)
Sony Awards: Gold – Station Branding

Offices: Toronto, ON | Halifax, NS | London, UK

Industries served

Founded

2019

Team size

2 - 9 employees

Hourly rate

N/A