In a word, content. In slightly more words, brand language consultancy and creation – or what we used to call ‘copywriting’ when the web was knee-high to a data centre. We have offices in London and Glasgow. Here are some of the things we help with: ? Defining the value proposition, so the offer is crystal clear ? Building the messaging system, so the brand always knows what to say ? Creating the brand voice, to speak consistently across all channels ? Running brand language courses, to bring voice of voice to the entire team ? Writing the copy for digital assets – you know, just like copywriters used to
